How to Market Your Website

Archive for the ‘Tools and Links’ Category

Alexa.com provides free web traffic metrics, demographics, sites linked in and other web analytics and stats.

Here are some basic steps on how to use Alexa.com.

Once you arrive to the site, type the URL of your website or any other website you are interested in checking. If you just created your website, it may take some time before Alexa starts giving results. I not only use this website for tracking my own results but I also check competitors websites to see how they are ranked, websites linked to them and the type of keywords that have been successful for them

Once the website populates, there are several options you can choose from such as “Traffic Stats”, “Search Analytics”, “Audience”, etc. The one example I use here is “Search Analytics”. As you can see in the above picture, it gives you the top keywords that drove traffic to this particular website. The stats is updated monthly, so it is good to check it once a month if you are interested in seeing what keywords are successful in driving traffic to a particular website.

After viewing the top keywords, if you scroll down further you can also see “Search Terms”. This can also be helpful with using specific keywords as they also help in driving traffic. This section shows “Search Terms with a High Web-Wide Ranking Driving Traffic”.

As mentioned before you can also check what sites are linked to this particular website. With a new website, your stats will most likely show zero. What I usually do is check a competitors website such as “www.myblog.com”. If I see a good number like above, then I check it out to see what websites are linked. You may find some good websites such as web directories or web portals which you can use to add your link to the website. To not only increase traffic but also your website’s visibility on search engines, it is always good to build link exchanges to as many websites as possible.

What is Google Webmaster Tools?

Google Webmaster Tools is another free tool provided online which can help improve your website’s visibility in Google’s search results.  It can also help you with Google’s view on your site, help with keywords and traffic sources to diagnosing any problems your website may have.

Check it out to find out more – http://www.google.com/webmasters/tools

What is Google Analytics?

Google Analytics is a free tool that can help you improve your website by helping you with the right keywords, tracking and analyzing visitor traffic to helping you better market your website.

You can sign up by going to http://www.google.com/analytics/index.html

Google also provides a good video on what you can do with this free tool. Click here to check it out.