How to Market Your Website

Posts Tagged ‘exchange’

What is a Banner Exchange?

A Banner Exchange is another way of exchanging traffic through the use of banner advertisement. An example is placing code on your website which will display the banners. Depending on the banner exchange program you are apart of you earn credits every time a banner is displayed on your website. Those credits are used for impressions. Impressions pretty much means the number of views that the banner displays. So basically, when you earn impression credits, your banner will be displayed on other websites who are part of the same banner exchange program.

The one question people may ask is: are banner exchanges effective?

Personally I’ve tried both banner exchange programs and even paying for banner advertising and I’ve noticed the click ratio is usually pretty bad. I don’t think banner advertising is that effective unless your website really targets a specific audience on a website. An example is if you are a rock band releasing a CD, it is probably best to target music or to be more exact, rock fan pages that have similar taste to your band. But this is just my personal opinion and experience. Who knows, maybe banner exchanges may be effective for your website.

A lot of the banner exchanges I use to know no longer exist so I have been experimenting with new banner exchange programs just to see if they are effective or not. I will also be updating this post time to time once I have experimented with more banner exchange programs. So far I’ve tried the following:

BannersXchange: This banner exchange is probably the best one out of the other ones I’ve tried so far. The click ratio is still bad but at least I was able to get some clicks. The click ratio for this one was about 3-5 clicks for every 500 impressions.

eBannerTraffic: eBannerTraffic was not very effective. You do have the option of using different sized banners such as 468×60 to skyscraper or smaller sized banners. I have tried the 468×60 banner and I’ve received 0-1 click for every 500 impressions.

Adsvert: Adsverts was not very effective for me. Instead of your link appearing as a banner, it appears as text. They give 2500 free impressions but after finishing my credits off in a week I received ZERO clicks.

Whambanners: I didn’t have a good experience with this website. My banner was displayed over 2500 times and I did not receive a single click!